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Myeongdong is the undeniable heart of shopping in Seoul offering a dizzying array of cosmetic shops fashion boutiques and an legendary street food scene that draws millions of visitors every year. Historically Myeongdong was a quiet residential area during the Joseon Dynasty known as Myeongryebang. It transformed into a commercial hub in the early 20th century and blossomed into a center for youth culture and high fashion by the 1970s. Amidst the neon lights and bustling crowds the Gothic-style Myeongdong Cathedral stands as a quiet sanctuary representing a significant part of Koreas modern religious history and providing a peaceful retreat for tired shoppers. For many visitors the main draw is K-beauty. Stores like Olive Young and numerous individual brand shops offer a chance to test the latest skincare innovations at competitive prices. Don't forget to take advantage of the immediate Tax Refund service available at many participating shops. After filling your bags make your way to the main street to indulge in local snacks like Gyeran-bbang (egg bread) tteokbokki or the more extravagant grilled lobster skewers. The best time to experience Myeongdong is in the evening from around 5:00 PM when the central street food market is in full swing and the area glows with electric energy. The district is perfectly served by Subway Line 4 via Myeongdong Station or Line 2 via Euljiro 1-ga Station. While your shopping budget is up to you having about 20,000 to 30,000 KRW in cash will ensure you can sample the best of Myeongdong's flavors without any hassle.